India's No. 1 Phygital Used Auto Platform


Mahindra First Choice Wheels is India’s leading used auto platform business which is organizing the market by aggregating demand and supply. It has the largest pan-India used car retailing network, large and fast-growing partnerships to procure used vehicles efficiently, the #2 auto-content portal in the country in, as well as the dominant share of the enterprise solutions market for banks, NBFCs, insurance companies and OEMs.

The company is a part of the diversified Mahindra Group. It has also attracted funding from Silicon Valley based hedge fund Valiant Capital, Indian private equity firm Phi Capital and Cox Automotive, a global $ 7 Billion Auto-Tech player based in USA.

Our Mission

Transform the automotive landscape by making transactions simple, efficient, transparent and equitable.



To be India’s largest, fastest growing, and most customer-centric auto-tech company.

Our Presence

  • 1,100+

    Retail Customer

    Touch Points

    View Map
  • 350+


  • 2+

    Mn Cars

    Sold Till Date

  • 650+


    of Yards

    View Map
  • 18+

    Mn Unique Users on

  • #1

    Collection of

    Certified Used Cars

  • #1

    Indian Digital

    Auto Auction Portal

  • #1

    Indian Vehicle

    Inspection Business

  • #1

    Most Trusted Used

    Car Pricing Engine

  • #2

    Indian Auto

    Content Portal

Our Journey

Our Journey



Our core values signal our direction, shape our actions, and strengthen our purpose.

  • Customer Obsession

  • Integrity

  • Passionate Commitment

  • Innovation

  • Bias for Execution

Our Businesses

Known For The Right things

Although our greatest award is a satisfied smiling customer,
yet there are a few key awards we take pride in winning.
Franchise India Award 2017
Franchise India 2017
Franchise Awards 2017
IREC 2107
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